Our vision and aims

To provide "Training Incentives for Excellences" (LIFE)

• LIFE is all about people, should it be in training, acting as a Tourist Guide, Service provider or just enjoying a holiday as a Tourist. The person should always be the focal point.
• In the Tourism Industry, information plays a vital role, from the planning of an itinerary, the costing, right through to the delivery and feedback reports. We therefore have the following approach and vision:
  • To establish and reinforce core information.
  • To ensure that students, Tourist Guides, Tour Operators etc. are provided with the necessary material.
  • To supply ample visual material (photos, presentations, audio ,etc.) to support the learning process.
  • To stimulate and encourage a culture of curiosity.
  • To establish a central electronic information database that will eventually be a treasure chest of cultural topics in South Africa.
  • To provide frequent updated information and set a platform for people across the country to give their input.
  • Finally, to encourage people "to love their land, embrace the people and be informed"

The circle symbolizes beginnings, essentials or core truths/facts and a holistic approach to guiding and the Tourism industry. It also symbolises the sun shining on all the people of South Africa.

The inner symbol represents the following:

• Information that is linked to the core truths, emphasizing the importance of knowledge being presented in context and with accuracy.
• The individual, the conveyer or receiver of information, surrounded by the warmth (see circle) of a personal interaction.